Flip Off, Arthritis!
Tech Deck
Arthritis is a disease often felt in your hands and fingers that can be mitigated through exercise, and fingerboarding is like a miniature workout for your hands. So, Tech Deck saw an opportunity to tap into a new — yet much older — market.
01
Prescription Tech Deck
Tech Deck hires their very own online doctor to prescribe you Tech Deck, and his name is Dr. Frank. Head over to the Tech Deck website and take Dr. Frank’s test to receive your Tech Deck “Shredscription.”
Like any other prescription, you’ll now find Tech Deck behind the counter and in brand new pill bottle packaging.
Download your “Shredscription” from Dr. Frank and head over to your local pharmacy to get it filled.
OOH
02
Arthrighteous PT
Now that you’ve got your Tech Deck, check out our Arthrighteous PT social series hosted by Spencer Hamilton, a pro skateboarder with arthritis, for weekly trick tip videos that help you live arthrighteously.
03
Mini Skateparks
Tech Deck creates mini skateparks outside places like physical therapy clinics, doctors’ offices, park benches, and diners.
Orthopedic Finger Shoes
04
Steve Caballero is a pro skater in his 60s who created the Vans Skate Half Cab shoe. We’re shrinking this iconic shoe down to fingerboard size and making them orthopedic for our shredding elders.
Flip Off, Arthritis! x Thrasher
05
Older folks shredding Tech Decks caught the attention of the “Bible of Skateboarding.”
SHREDDED Wheat
06
Shredded Wheat is a whole grain cereal that’s recommended for those with arthritis. To make it even more recommended, we’re adding extra shred to Post’s “Original Shredded Wheat” with Tech Deck.
Each box comes with a “Flip Off, Arthritis!” Tech Deck prize — but the fun doesn’t end there. When the cereal is gone, use the instructions inside to turn the box into a skate obstacle and keep on shredding.
AD Luke Buttner 🤝 CW Demi Apostolakos
Shoutout to my mom, whose gnarly arthritis inspired this insight. 🤘🏽